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<div><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/01/occhiali-iconici-bottega-di-sguardi.jpe" width="100%" alt=""></div>
<div class="blog-title">
<h1>Iconic Eyewear: Fashion Eyewear Between VIPs and Movies. Famous</h1>
</div>
</div>
<p><strong>Sunglasses</strong> were devised centuries ago to protect the eyes from those sun rays considered too strong and annoying, then over time they became a must-have, an aesthetic detail that characterizes and distinguishes us.</p>
<p>Of course, in the past, sunglasses did not feature as many shapes or details, when they later became <strong>an integral part of fashion</strong> and of the <strong>pop culture</strong>, then saw the emergence of different shapes, styles and colors, grabbing an important slice in fashion and thus consequently in popular desire.</p>
<p>But what elected sunglasses as a must-have were <strong>actors,</strong> <strong>directors</strong> <strong>and rock </strong><strong>stars</strong>, who began wearing them habitually to conceal their looks and try to make themselves as unrecognizable as possible.</p>
<p>Of course, this inevitably influenced the mass and marketing of the sunglasses themselves, becoming a sine qua non accessory. It is precisely thanks to actors, VIPs and rock stars that some <strong>eyewear models become iconic</strong> and immortal in the collective imagination.</p>
<p>At Bottega di Sguardi in Florence you can immerse yourself in a 360° experiential journey in search of the eyeglass or sunglass that best represents your style and personality.</p>
<div class="blog-subtitle">
<h3>ARTICLE INDEX</h3>
</div>
<ul class="blog-list">
<li><a href="#Glasses-Iconic"><br />
Iconic Glasses<br />
</a></li>
<li><a href="#Glasses-From-Sun-Iconic."><br />
Iconic Sunglasses<br />
</a></li>
<li><a href="#Glasses-to-See-Iconic."><br />
Iconic Eyeglasses<br />
</a></li>
<li><a href="#Glasses-Iconic-Man"><br />
Men&#8217;s Iconic Glasses<br />
</a></li>
<li><a href="#Glasses-From-Sun-Iconic-Women."><br />
Women&#8217;s Iconic Sunglasses<br />
</a></li>
<li><a href="#Icon-of-Glasses-in-the-Films."><br />
Icons of Glasses in the Movies<br />
</a></li>
<li><a href="#Glasses-VIP"><br />
VIP Glasses<br />
</a></li>
</ul>
<div class="blog-subtitle">
<h2 id="Glasses-Iconic">Iconic Glasses: Models That Made History</h2>
</div>
<p>Once the <strong>fashion for sunglasses</strong> broke out, they have undergone a constant and exponential evolution that has seen them, over the centuries, both radically change into trendy shapes and colors, but also renew themselves by drawing inspiration from their own past forms later elevated to must-have status.</p>
<p><strong style="color: var( --e-global-color-text );">Iconic glasses</strong>, real <strong style="color: var( --e-global-color-text );">models that have made history</strong>.</p>
<p>We see them in metal, small and round in the sixties, just think of the flower children or pop culture, and then to <strong style="color: var( --e-global-color-text );">John Lennon</strong>, to immediately understand the genre in vogue in those years.</p>
<p>In the 1970s, however, much larger and square, so-called oversize frames, mostly <strong style="color: var( --e-global-color-text );">made of acetate</strong> and with the<em style="color: var( --e-global-color-text );">tortoiseshell effect</em> among the most popular.</p>
<p>However, it was in the <strong>1980s</strong> that we saw a real <strong>boom </strong> in<strong>sunglasses-everyone</strong> had at least one, there was a return to cat shapes for women, and we saw in films the teardrop frames that, needless to say, won everyone&#8217;s soul.</p>
<p>At the same time, <strong>combination eyeglasses</strong>, with acetate temples and upper front and metal lower front, dictate the law.</p>
<p>Then, in the 1990s, frames decreased in size and became more angular and increasingly rectangular, or soft but squashed like punk ovals.</p>
<p>But the nice thing is that all these fads are always in vogue, they come and go, they always and forever exist.</p>
<p>At Bottega di Sguardi&#8217;s Florentine Boutiques on Via Marconi 19fr and Via del Parione 54r, we are ready for you to enjoy a wide selection of<strong>iconic</strong> eyeglasses <strong>and </strong><strong>sunglasses</strong>.</p>
<div class="blog-subtitle">
<h2 id="Glasses-From-Sun-Iconic.">Iconic Sunglasses, Timeless Models</h2>
</div>
<p>Over the years, sunglasses became a symbol of belonging to a group, embodied ideals and gave appeal to the wearer.</p>
<p>After all, it is nice to protect one&#8217;s eyes from UV rays, but it is even nicer to <strong>feel close to a movie</strong> star or <strong>rock star</strong> wearing the very same model as us.</p>
<p><strong>Iconic sunglasses</strong> models include the squared <strong>sunglasses</strong> with the upper part of the frame made of acetate and the lower part of the frame made of metal; it was a very popular model in the 1950s and 1980s, thanks precisely to movies and TV shows.</p>
<p>We can then think of the <strong>cat-eye</strong> worn by actresses also during this period or, later, the squared-off glasses with a slight cat-eye cut that <strong>Bob Dylan</strong> wore under any circumstances.</p>
<p>However, we cannot forget the quintessential roundel, worn by John Lennon and even <strong>Janis Joplin</strong>, among others.</p>
<p>At <strong>Bottega di Sguardi in Florence</strong>, you will be able to relive the excitement of these<strong>timeless</strong> <strong>designs </strong>, as we work largely with brands that take their very inspiration from the past albeit with a touch of the present and future.</p>
<div class="blog-subtitle">
<h2 id="Glasses-to-See-Iconic.">Iconic Eyeglasses, Most Famous Ever</h2>
</div>
<p>Surely, among the <strong>most famous iconic eyeglasses of all time</strong> are those worn by a famous Italian director who made film history, <strong>Federico Fellini</strong>.</p>
<p>This is a large, square-shaped, charismatic and elegant pair of glasses, not at all obvious, so much so that one of the world&#8217;s best-known and most coveted luxury eyewear brands, <a title="Jacques Marie Mage" href="https://www.bottegadisguardi.com/category/eyewear/jacques-marie-mage/"><br />
Jacques Marie Mage<br />
</a>, paid tribute to him by creating the<strong>Fellini eyeglass</strong>.</p>
<p>This is a <a title="handmade glasses in Japan" href="https://www.bottegadisguardi.com/category/eyewear/masahiro-maruyama/"><br />
glasses completely handmade in Japan<br />
</a>, with 10mm-thick plates of Japanese acetate, which needs 300 steps before it can be called finished.</p>
<p>Charismatic eyewear, just as our beloved director was, offered in a<strong>limited</strong> <strong>run </strong> with the serial numbers hand-engraved inside the temple. Genuine <a title="limited edition sunglasses" href="https://www.bottegadisguardi.com/limited-edition-sunglasses/?lang=en"><br />
limited edition sunglasses<br />
</a> for lovers and collectors.</p>
<p>Among the few <strong>Jacques Marie Mage retailers in Europe</strong>, the Florentine <strong style="color: var( --e-global-color-text );">Bottega di Sguardi</strong> Boutiques stand out, in which you can experience an exclusive journey into the most luxurious brand of the moment.</p>
<div class="blog-subtitle">
<h2 id="Glasses-Iconic-Man">Men&#8217;s Iconic Glasses</h2>
</div>
<p>We speak of <strong>iconic ey</strong> ewear when we are in the presence of glasses that have profoundly <strong>marked style and fashion through the ages</strong>, they are timeless classics, timeless and charismatic shapes that have dictated the taste of wearers for ages.</p>
<p>There are many, for example, <strong>iconic men&#8217;s glasses-just</strong> think of the legendary frames worn by the likes of <em>Bob Dylan</em>, <em>Jack Nicholson</em> or <em>Marcello </em><em>Mastroianni</em>.</p>
<p>Bottega di Sguardi decided to create its own line of eyewear specifically to pay homage to the milestones we have seen worn by so many stars, rock stars and artists. These are <strong>exclusive glasses</strong>, completely handmade in Cadore&#8217;s oldest factory, that pay homage to the iconic eyeglasses and sunglasses that have made history, adding the Bottega di Sguardi touch and making them unique in color, shape and detail.</p>
<p>These are super-exclusive limited editions that you can only find in<strong>Bottega di Sguardi&#8217;s Florentine</strong> <strong>boutiques </strong>, one in the heart of downtown Florence at Via del Parione 54r, and the other at the foot of the spectacular Florentine hills, at Via Marconi 19fr.</p>
<div class="blog-subtitle">
<h2 id="Glasses-From-Sun-Iconic-Women.">Women&#8217;s Iconic Sunglasses</h2>
</div>
<p>Arguably the<strong>most iconic sunglasses for women</strong> is the <strong>cat-eye</strong> model, created by designer <a href="https://en.wikipedia.org/wiki/Altina_Schinasi" target="_blank" rel="noopener"><br />
Altina Schinasi<br />
</a> in the 1930s.</p>
<p>Altina, following an eye examination was supposed to start wearing glasses, but she was horrified by the models they proposed, so she designed herself a pair of glasses that she thought was most suitable for her, feminine and eccentric for the time, and was inspired by the mask carnivalesque Harlequin.</p>
<p>However, the eyeglass is not successful, indeed many opticians and shopkeepers of the time call it an abomination, so in its early years the <strong style="color: var( --e-global-color-text );">cat-eye model</strong> was mostly <strong style="color: var( --e-global-color-text );">worn </strong><strong style="color: var( --e-global-color-text );">by secretaries</strong>.</p>
<p>Then comes <strong style="color: var( --e-global-color-text );">Marilyn Monroe</strong>, who in the 1950s wears them in the film &#8220;How to Marry a millionaire,&#8221; thus began the planetary success of the<strong style="color: var( --e-global-color-text );">cat-eye glasses</strong>, since from this moment all women will desire one.</p>
<p>Even today, the cat-eye is still a much-desired shape for women; one only has to look in the pop scene to see icons like <strong style="color: var( --e-global-color-text );">Madonna</strong> o <strong style="color: var( --e-global-color-text );">Rihanna</strong> wearing it in all of their femininity.</p>
<p>In Via del Parione 54r and in Via Marconi 19fr, at our <strong style="color: var( --e-global-color-text );">Bottega di </strong><strong style="color: var( --e-global-color-text );">Looks in Florence</strong>, our team of experts is waiting for you to experience one of the most exciting journey to discover this <strong style="color: var( --e-global-color-text );">iconic women&#8217;s eyewear</strong>.</p>
<div class="blog-subtitle">
<h2 id="Icon-of-Glasses-in-the-Films.">Icons of Glasses in the Movies</h2>
</div>
<p>There are many iconic glasses that have made their mark on films with planetary success, but the ones we are about to mention are undoubtedly the most famous, true <strong>iconic glasses in the</strong> most famous <strong>films</strong> of all time.</p>
<p>First in chronological order is the sunglass model worn by the Diva par excellence <strong>Audrey Hepbburn</strong> in <strong>&#8220;Breakfast at Tiffany&#8217;s,</strong>&#8221; a large, very dark-lensed pair of glasses that prior to this film was not used as a prop.</p>
<p>The very photograph of Audrey wearing this eyewear established her as a <strong>style icon</strong>.</p>
<p>Then if we were to give an award for the most famous glasses in cinema, it would definitely go to those from the movie <strong>&#8220;The Blues Brothers,&#8221;</strong> in which the famous square black glasses that have conditioned viewers of any era from 1980 onward stand out.</p>
<p>Who can forget the most popular eyeglasses in cinema? We are of course talking about <strong>Harry Potter</strong> with his round glasses in perfect Japanese style, which greatly contributed to increasing the aura of great intelligence around the protagonist.</p>
<p>We then find at high altitude the<strong>most famous aviator ever</strong> worn by the rebel Maverick, played by Tom Cruise, which became a must-have for all generations of the time.</p>
<p>Of all these eyewear icons in the movies, at Bottega di Sguardi Boutiques in Florence, you can find a wide handcrafted and limited-edition selection of the world&#8217;s most sought-after brands.</p>
<div class="blog-subtitle">
<h2 id="Glasses-VIP">VIP Glasses: the Models Worn by Stars</h2>
</div>
<p>One of the most fitting <strong>examples</strong> of <strong>VIP glasses</strong> is undoubtedly the sunglasses worn by <strong>Bob Dylan</strong>, with which he managed to create a style inseparable from his persona.</p>
<p>It was in the 1960s that Nobel Laureate and Rock Star Bob Dylan toured the world with his music and especially his <strong>black glasses</strong>, adding glamour to glamour. It&#8217;s a square frame with a slight cat-eye cut, a timeless pattern and an all-time favorite.</p>
<p><strong>Jacques Marie Mage</strong> wanted to pay tribute to the rebellious American singer-songwriter by creating one of the most coveted glasses of the moment, the <a title="Dealan" href="https://www.bottegadisguardi.com/shop/modello-en/sunglasses-en/dealan-53-noir-7/">Dealan</a>, a pair of glasses with bold volumes and sharp lines, extremely charismatic, just as Bob Dylan was with his inseparable dark glasses.</p>
<p>This highlights how a <strong>unique relationship</strong> can be created <strong>between a man and his glasses</strong>.<br />
In <strong>Florence,</strong> in the <strong>Bottega di Sguardi Boutiques</strong>, we are waiting to offer you an emotional and sensory journey that will lead you to find your Dealan.</p>
<div class="blog-subtitle">
<h3>Julius Tart Optical, from James Dean to Johnny Depp</h3>
</div>
<p><a title="Julius Tart Optical" href="https://www.bottegadisguardi.com/category/eyewear/julius-tart-optical/"><br />
Julius Tart Optical<br />
</a> is an <strong>original American brand</strong> that made eyewear history in 1950s America; in fact, its models were worn by celebrities such as <strong>James Dean</strong>, <strong>Woody Allen</strong>, and <strong>Johnny Depp</strong>.</p>
<p>These are. <strong>sunglasses</strong> and eyeglasses with iconic shapes and an enviable quality, in fact they are completely <strong>handmade in Japan</strong> with sheets of Japanese cellulose acetate, directly derived from the cotton plant, and you can feel this as soon as you touch a Julius Tart eyeglass, you can feel the compactness of the eyewear and the balance in the fit.</p>
<p><em>Julius Tart</em> glasses are timeless eyewear, a<strong>style icon with a vintage flavor </strong>yet always current and cutting-edge.</p>
<p>In Florence at Bottega di Sguardi we have a wide selection of Julius Tart to offer you so that you can have a unique experience through 1950s Manhattan.</p>
<div class="blog-subtitle">
<h3>Brad Pitt wears Jacques Marie Mage Zephirin Sunglasses in the Movie Babylon<br />
(2022)</h3>
</div>
<p>We are pleased to present to you in Florence at Bottega di Sguardi Boutiques, a large and very rare selection of the most exclusive brand of the moment, the most coveted by eyewear collectors: Jacques Marie Mage.</p>
<p>In <strong>Babylon,</strong> a film set in a 1920s Hollywood, released in January 2022, <strong>Brad </strong><strong>Pitt</strong> plays Jack Conrad, an established star of American showbiz.</p>
<p>What better iconic eyewear than the <a title="Zephirin by Jacques Marie Mage" href="https://www.bottegadisguardi.com/shop/modello-en/sunglasses-en/zephirin-47-noir-7/"><br />
Zephirin by Jacques Marie Mage<br />
</a> could have characterize it to such an extent? No one, since the <strong style="color: var( --e-global-color-text );">Zephirin</strong> is a unique and spectacular, reminiscent of a <strong style="color: var( --e-global-color-text );">retro design</strong> but with a definite edge, it is performant, full of personality and fascinating, but above all it is unique and elegant and is part of a very exclusive <strong style="color: var( --e-global-color-text );">run of only 500 pieces worldwide.</strong>.</p>
<p>The sunglass in question was inspired by the great philosophers and named after the <strong style="color: var( --e-global-color-text );">Pope Zephyrinus</strong>, has a caliber typical of the pre-World War II years but a crescendo of thicknesses that give it its eclectic and unrepeatable personality.</p>
<p>La <strong style="color: var( --e-global-color-text );">acetate sheet</strong> has a more unique than rare thickness of about 10mm, completely handcrafted in Japan and subjected to more than 200 passes before being finished and polished by hand.</p>
<p>In our two stores, which are much more than just two <a title="glasses stores in florence" href="https://www.bottegadisguardi.com/?lang=en"><br />
eyewear stores in Florence<br />
</a>, you can find <strong>iconic sa sunglasses</strong> made by the most exclusive international designers.</p>
<div class="blog-subtitle">
<h4><a href="https://www.bottegadisguardi.com/category/eyewear/vibes365/">Discover Iconic Glasses</a></h4>
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<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/fellini_brige-1/" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5b9e932"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2021/07/FELLINI_Brige-1-150x150.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=19491" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5b9e932"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2021/07/DEALAN-53_Noir-7-150x150.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=18975" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5b9e932"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2022/09/FDR_Tortoise-150x150.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=21333" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5b9e932"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2022/11/ZEPHIRIN_Dahlia-150x150.jpg" alt=""></a></figure>
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Iconic Eyewear: Fashion Eyewear Between VIPs and Movies Famous

<p>&nbsp;</p>
<p style="text-align: center;"><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="aligncenter wp-image-41148 size-large" src="https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-1024x683.jpeg 1024w, https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-300x200.jpeg 300w, https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-768x512.jpeg 768w, https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-1536x1024.jpeg 1536w, https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-500x333.jpeg 500w, https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM-800x533.jpeg 800w, https://wp.bottegadisguardi.com/wp-content/uploads/2024/11/WhatsApp-Image-2024-11-28-at-10.00.50-PM.jpeg 1731w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></span></p>
<h1 style="text-align: center;">Bottega di Sguardi’s Holiday Gift Guide</h1>
<p style="text-align: center;"><span style="font-weight: 400;">It’s that time of year to find the perfect gifts for the special people in your life, but with everyone’s unique style, the choice can be challenging. Are they a minimalist who loves fresh, clean scents, or an avant-garde enthusiast with a flair for bold eyewear? That’s why we’ve curated a gift guide with selections for five distinctive personalities—from timeless fragrances to statement glasses and beyond. Dive into our handpicked selection and get ready to make this holiday season truly unforgettable with a gift that speaks to who they are in the most sought-after, niche selection from Bottega di Sguardi. </span></p>
<h1 style="text-align: center;"><em>Avanguardista:</em></h1>
<p style="text-align: center;"><span style="font-weight: 400;">For those who embrace the unconventional, this selection is perfect for the fearless style experimenter. </span></p>
<h4 style="text-align: center;"><strong>Sunglasses</strong></h4>
<p>[[AVANGUARDISTA_SOLE]]</p>
<h4 style="text-align: center;"><strong>Optical Eyewear</strong></h4>
<p>[[AVANGUARDISTA_VISTA]]</p>
<h4 style="text-align: center;"><strong>Perfumes</strong></h4>
<p>[[AVANGUARDISTA_PROFUMI]]</p>
<h3 style="text-align: center;"><b>Collezionista: </b></h3>
<p style="text-align: center;"><span style="font-weight: 400;">For the true connoisseur who appreciates rare finds, this selection showcases the epitome of style and craftsmanship. These pieces are for those who know and value the finest, from<br />
</span></p>
<h6 style="text-align: center;"><strong>Sunglasses</strong></h6>
<p>[[COLLEZIONISTA_SOLE]]</p>
<h6 style="text-align: center;"><strong>Optical Eyewear</strong></h6>
<p>[[COLLEZIONISTA_VISTA]]</p>
<p>&nbsp;</p>
<h6 style="text-align: center;"><strong>Perfumes</strong></h6>
<p>[[COLLEZIONISTA_PROFUMI]]</p>
<p>&nbsp;</p>
<h1 style="text-align: center;"><em><b>Statement Maker: </b></em></h1>
<p style="text-align: center;">For the one who’s always centre stage and is not afraid to make loud declarations of their style, these pieces are for the natural trendsetter.</p>
<h4 style="text-align: center;"><strong>Sunglasses</strong></h4>
<p>&nbsp;</p>
<p>[[TRENDSETTER_SOLE]]</p>
<h4 style="text-align: center;"><strong>Optical Eyewear</strong></h4>
<p>[[TRENDSETTER_VISTA]]</p>
<p>&nbsp;</p>
<h4 style="text-align: center;"><strong>Perfumes</strong></h4>
<p>[[TRENDSETTER_PROFUMI]]</p>
<p>&nbsp;</p>
<h1 style="text-align: center;"><em><b>Minimalist: </b></em></h1>
<p style="text-align: center;">A celebration of simplicity and sophistication, this selection is for those who value clean lines, subtle scents, and timeless elegance.</p>
<h4 style="text-align: center;"><strong>Sunglasses</strong></h4>
<p>&nbsp;</p>
<p>[[MINIMALISTA_SOLE]]</p>
<h4 style="text-align: center;"><strong>Optical Eyewear</strong></h4>
<p>[[MINIMALISTA_VISTA]]</p>
<p>&nbsp;</p>
<h4 style="text-align: center;"><strong>Perfumes</strong></h4>
<p>[[MINIMALISTA_PROFUMI]]</p>
<p>&nbsp;</p>
<h1 style="text-align: center;"><em><b>Classic&#8217;s Lover: </b></em></h1>
<p style="text-align: center;">This collection is for the individual who treasures the iconic and enduring. With timeless frames and beautifully crafted scents, these gifts honor tradition while offering a touch of subversion.</p>
<h4 style="text-align: center;"><strong>Sunglasses</strong></h4>
<p>[[CLASSICISTA_SOLE]]</p>
<h4 style="text-align: center;"><strong>Optical Eyewear</strong></h4>
<p>[[CLASSICISTA_VISTA]]</p>
<p>&nbsp;</p>
<h4 style="text-align: center;"><strong>Perfumes</strong></h4>
<p>[[CLASSICISTA_PROFUMI]]</p>
<p>&nbsp;</p>


Bottega di Sguardi’s Holiday Gift Guide

<p><img decoding="async" class="attachment-large size-large wvs-archive-product-image" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-41-1024x960.png" width="100%" alt=""></p>
<div class="blog-title" style="border-bottom: none">
<h1 style="text-align: center">Mother’s Day Gift Guide</h1>
</div>
<h1 style="font-weight: 500;text-align: center"><em>The ultimate selection for any woman</em></h1>
<h6 style="font-weight: 500 !important;text-align: center">With Mother’s Day approaching, let us help those who are still looking for the perfect way to show their love and appreciation with a range of options to suit different styles and personalities, from trendy glasses for bold and adventurous mothers to elegant and sophisticated choices for everyday office wear, as well as a selection of perfumes that can capture the essence of your mother’s unique character.</h6>
<p style="text-align: center">Read on and find your perfect gift now.</p>
<div class="blog-subtitle" style="border-bottom: none">
<h2 style="text-align: center">Trendsetter</h2>
</div>
<p style="text-align: center">For the woman who never stays inside the box! Discover fun, trendy options from brands like <a href="/eyewear-designers/lapima/">Lapima</a>, <a href="/eyewear-designers/gard-eyewear/">Gard</a> and <a href="/eyewear-designers/bottega-di-sguardi/">Bottega Di Sguardi</a>. Complete the gift with <a href="https://www.wp.bottegadisguardi.com/shop/senza-categoria/liquides-imaginaires/parfums/blanche-bete/">Blanche Bete </a>by Liquides Imaginaires. This beautiful scent features a creamy note that creates a luxurious and indulgent feeling, complemented by a subtle hint of mystical vanilla and incense.</p>
<h2 style="text-align: center"><img decoding="async" class="aligncenter wp-image-26884 size-full" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44.png" alt="" width="100%" srcset="https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44.png 1920w, https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44-300x125.png 300w, https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44-1024x427.png 1024w, https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44-768x320.png 768w, https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44-1536x640.png 1536w, https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44-500x208.png 500w, https://wp.bottegadisguardi.com/wp-content/uploads/2023/05/Untitled-design-44-800x333.png 800w" sizes="(max-width: 1920px) 100vw, 1920px" /></h2>
<div class="blog-products-container">
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<figure class="gallery-item"><a href="https://www.wp.bottegadisguardi.com/tessa_petit_ocean_02_900x_risultato/" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="134ab27"><img decoding="async" class="attachment-large size-large wvs-archive-product-image" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2021/07/TESSA_PETIT_OCEAN_02_900x_risultato.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.wp.bottegadisguardi.com/?attachment_id=3387" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="134ab27"><img decoding="async" class="attachment-large size-large wvs-archive-product-image" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2021/07/TESSA_GREENVINTAGE_01_2d3cdf70-d655-4861-9d87-7d0b74a9f651_900x_risultato.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.wp.bottegadisguardi.com/andrea_caramel_03_540x540_2x/" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="134ab27"><img decoding="async" class="attachment-large size-large wvs-archive-product-image" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2021/07/ANDREA_CARAMEL_03_540x540_2x-1024x683.jpg" width="100%" alt=""></a></figure>
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<div class="blog-subtitle" style="border-bottom: none">
<h2 style="font-weight: 500 !important;text-align: center">Boss Energy</h2>
</div>
<p style="text-align: center">For the boss who is always ready to get down to business, explore options from our coveted, elegant yet intricate brands such as <a href="https://www.wp.bottegadisguardi.com/eyewear-designers/jacques-marie-mage/">Jacques Marie Mage,</a><a href="https://www.wp.bottegadisguardi.com/eyewear-designers/dita/">Dita</a>, and <a href="https://www.wp.bottegadisguardi.com/eyewear-designers/masahiro-maruyama/">Masahiro Maruyama.</a>Remember to top off your gift with <a href="https://www.wp.bottegadisguardi.com/shop/profumum-roma/diffusori-per-ambiente/dambrosia-ambiente/">Dambrosia</a>– the Profumum Roma perfume that combines timeless and slightly feminine notes with a modern and playful touch.</p>
<div class="blog-subtitle" style="border-bottom: none">
<h2 style="font-weight: 500 !important;text-align: center">Leisure Lover</h2>
</div>
<p style="text-align: center"><span id="docs-internal-guid-c87479ef-7fff-13e5-118d-76e991325635" style="text-align: start">The season is calling all laid-back lovers! Get the perfect pair of sunnies for your mother to enjoy under the summer sun. These unique brands will help any Leisure Lover feel a sense of carefree joy and happiness with a single pair of frames. Indulge in the search with options from our favourites: le opzioni dei nostri preferiti: </span><a href="https://www.wp.bottegadisguardi.com/eyewear-designers/projekt-produkt/">Projekt Produkt ,</a>Ophy<span style="font-size: 12pt;font-family: Arial;vertical-align: baseline">,</span><a href="https://www.wp.bottegadisguardi.com/eyewear-designers/julius-tart-optical/"> Julius Tart</a>. The gift could only be completed with <a href="https://www.wp.bottegadisguardi.com/shop/profumum-roma-en/acqua-di-sale-2/?lang=en">Acqua di Sale</a>, best described as a bottled anticipation of the summer season and the freshness of the refreshing sea breeze.</p>


Mother&#8217;s Day Gift Guide

<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/05/1-1024x667.png" width="100%" alt=""></p>
<div class="blog-title" style="border-bottom: none">
<h1 style="text-align: center">The Art of Transition</h1>
</div>
<h1 style="text-align: center"><i style="font-family: Apercu;font-size: 14px">Summer-ready shades for any time of the day</i></h1>
<p dir="ltr" style="line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt">The days are now longer and warmer, leaving more time and desire to stay out. Long weekend brunches, afternoons by the sea, and sunset aperitivos all call for options to keep your eyes protected and your look complete.</p>
<p dir="ltr" style="line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt">The beauty of Bottega Di Sguardi lies not only in the myriad of frame styles from the most sought-after niche eyewear designers, but also in its tailored, research-based, and detail-oriented approach to lenses.</p>
<p dir="ltr" style="line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt">Whether you are looking for a pair of sunnies to rock under the beaming sun or a frame with a light gradient in the lenses to say farewell to a beautiful sunset, we’ve got you covered.</p>
<p dir="ltr" style="line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt">Customise the lenses in your newest sunglasses with the most up-to-date technologies and enjoy any time of the day.</p>
<p dir="ltr" style="line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt">Discover our selection of chic shades and transition lenses to match!</p>
<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/05/2-1024x667.png" width="100%" alt=""></p>
<div class="blog-subtitle" style="border-bottom: none">
<h2 style="text-align: center">Discover More</h2>
</div>
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<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=21852" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="3e005bf"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2022/11/ALAYA_Black_Gold_Yellow-Gradient-lens-2-scaled.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=21865" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="3e005bf"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2022/11/TAKAMAKA_Transition-Blue-Sky-gradient-3-scaled.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=9449" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="3e005bf"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2021/10/BALAGAN-Silver_Ocean-Blue-2.jpg" width="100%" alt=""></a></figure>
</div>


The Art of Transition

<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/header-5-1024x427.png" width="100%" alt=""></p>
<div class="blog-title" style="border-bottom: none;">
<h1 style="text-align: center;">Introducing Valentino Eyewear</h1>
</div>
<p style="text-align: center;"><em>The iconic Italian fashion house’s venture into the world of artisanal eyewear</em></p>
<p style="text-align: center;">Maison Valentino is a world-renowned luxury fashion house founded in Rome, Italy, in 1960 by Valentino Garavani. Under the creative direction of Pierpaolo Piccioli, the brand has continued to innovate while staying true to its heritage. Piccioli&#8217;s vision has helped inject a new sense of modernity to the brand, moving the accessories range to the forefront; creating new icons, and reinterpreting the known and loved staples of the brand.</p>
<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/Untitled-design-3-1-1024x747.png" width="100%" alt=""></p>
<p>The Valentino Eyewear collection reaffirms the house&#8217;s dedication to the finest quality and artisanal value. Designed under the creative direction of Maison Valentino, the idea and belief in self-expression are then transported across the globe to Japan, where Akoni Group manifests it into tangible works of art in one of its workshops with the use of some of the finest materials on Earth.</p>
<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/Untitled-design-1024x320.jpg" width="100%" alt=""></p>
<p>This limited range of eyewear unites two worlds of craft and fashion in a way that has never been done before-the more you look, the more you discover. From the intricately engraved “V” on the temples to the hand-polished finish on the frames, unique lenses and shapes, every aspect of this eyewear range is carefully considered and executed with precision.</p>
<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/Untitled-design-4-1024x427.png" width="100%" alt=""></p>
<p style="text-align: center;">This chapter is an important milestone  not only for the house of Valentino, but for the world of eyewear as a whole. It is a big shift towards recognition of the importance the eyewear segment has gained, and the belief in its ability to develop even further.</p>
<p style="text-align: center;">Be the first to embrace these new styles by Valentino and do not miss out on the opportunity to be one of the only ones to own a piece of wearable art that will speak volumes about your knowledge and understanding of eyewear.</p>
<div class="blog-subtitle" style="border-bottom: none;">
<h4 style="text-align: center;"><em>Discover the selection</em></h4>
</div>
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<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=25085" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="ad6d395"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/GOLDCUT-II-114_Bourdeaux-Gold.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=25079" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="ad6d395"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/GOLDCUT-II-114_Black-Gold.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=25095" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="ad6d395"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/GOLDCUT-I_Black-Gold.png" width="100%" alt=""></a></figure>
</div>


Introducing Valentino Eyewear

<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/1-3-1024x667.png" width="100%" alt=""></p>
<div class="blog-title" style="border-bottom: none;">
<h1 style="text-align: center;"><b style="font-size: 2.5rem;">Jacques Marie Mage: The Last Frontier</b></h1>
</div>
<p style="text-align: center;"><i>The much-anticipated 4th edition of The Last Frontier collection will soon land at Bottega Di Sguardi. </i></p>
<p style="text-align: center;">Jacques Marie Mage is the undisputed, rightful king of niche, luxury eyewear. The brand earned its spot in the hearts of every eyewear connoisseur with its precision, meticulous attention to detail, highest quality, and exclusivity to its greatest extent. Although the brand&#8217;s every release is always eagerly awaited, the fourth edition of &#8220;Last Frontiere&#8221; might be the one we hold our breath for the most.</p>
<p style="text-align: center;">The &#8220;Last Frontier&#8221; is an homage to the folk culture and landscapes of America&#8217;s Wild West, which is accurately translated into designs through a collaboration with Native American Artisans. The collaborative idea then comes to life in the finest workshops in Japan, where the collection is carefully crafted from the highest-quality, plant-based acetate and features the brand&#8217;s signature innovative details, such as the arrow-shaped hinge system cast from sterling silver. Previous releases of this collection did not come without creative twists, such as beading on temples, embellishments with genuine non-dyed turquoise, and other details that draw inspiration from the American West.</p>
<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/Untitled-design-6-1024x427.png" width="100%" alt=""></p>
<p style="text-align: center;">With the highly-coveted 4th edition of this collection launch we are thrilled to let you know that you can be among the first to see and try the collection. With only five retail points in the country, Bottega Di Sguardi will be the pioneer that introduces the beautiful frames to the public.</p>
<p style="text-align: center;">Stay tuned, and don&#8217;t miss your chance to discover the brand&#8217;s new collection in our stores in Via Marconi and Via del Parione!</p>
<p><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/2-3-1024x667.png" width="100%" alt=""><br />
<img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/3-2-1024x667.png" width="100%" alt=""></p>
<div class="blog-subtitle" style="border-bottom: none;">
<h2 style="text-align: center;"><strong><i>Discover more from Jacques Marie Mage</i></strong></h2>
</div>
<div class="blog-products-container">
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=23891" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="9aff74b"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/02/APOLLINAIRE-2_Bichon-2048x1365.jpg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/jacques-marie-mage-the-last-frontier/molino55_black-scaled-2-2/" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="9aff74b"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/MOLINO55_Black-scaled-2-2048x1366.jpeg" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/jacques-marie-mage-the-last-frontier/grace-2_sunkiss-3/" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="9aff74b"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/GRACE-2_Sunkiss-1.webp" width="100%" alt=""></a></figure>
<figure class="gallery-item"><a href="https://www.bottegadisguardi.com/?attachment_id=21457" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="9aff74b"><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2022/11/YVES_Burgundy.jpg" width="100%" alt=""></a></figure>
</div>


Jacques Marie Mage: The Last Frontier

<div class="blog-title-container">
<div><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/essilor-firenze-bottega-di-sguardi-1024x1024.jpg" width="100%" alt="">
</div>
<div class="blog-title">
<h1>Essilor Firenze: le Lenti Progressive Tecnologicamente Avanzate</h1>
</div>
</div>
<p><strong>Bottega di Sguardi</strong> with its two locations, one at 19F Via Marconi and the other at 54R Via del Parione, is a <strong>specialized Essilor center in Florence</strong>. At our two <a title="Optical store in Florence" href="https://www.bottegadisguardi.com/?lang=en">optical centers</a> in town you can find the most technologically advanced progressive lenses in the industry and a team of <strong>opticians and optometrists</strong> able to measure eyesight and recommend the right progressive lens for each patient based on lifestyle, dynamism, and visual habits.</p>
<p>Today, thanks to great technological progress in the world of optics, progressive lenses are becoming increasingly high-performance and technologically advanced, both geometrically and in terms of materials and treatments. This allows for <strong>sharp, smooth vision</strong> <strong>at all distances</strong> without the need to move the head to focus at different distances anymore. We look forward to seeing you at our centers for targeted counseling, happy to Offer you exclusively the excellence of progressive lenses.</p>
<div class="blog-subtitle">
<h3>ARTICLE INDEX</h3>
</div>
<ul class="blog-list">
<li><a href="#Essilor-the-Company-Which-Designed-The-First-Progressive-Lenses-In-The-World."><br />
Essilor, the Company that Designed the World&#8217;s First Progressive Lenses.<br />
</a></li>
<li><a href="#Lenses-Ophthalmic-Essilor-All-The-Comfort-of-Seeing-Well-Always."><br />
Essilor Ophthalmic Lenses, All the Comfort of Seeing Well Always<br />
</a></li>
<li><a href="#Lenses-Essilor-Photochromatic-Transition"><br />
Essilor Photochromic Lenses Transition<br />
</a></li>
<li><a href="#Lenses-Essilor-Monofocals"><br />
Essilor Monofocal Lenses<br />
</a></li>
<li><a href="#Lenses-Essilor-Light-Blue"><br />
Essilor Blue Light lenses<br />
</a></li>
<li><a href="#Essilor-Varilux-Lenses-Progressive-The-Early-Generation"><br />
Essilor Varilux: Progressive Lenses of the Latest Generation<br />
</a></li>
<li><a href="#Lenses-Varilux-how-they-work"><br />
Varilux Lenses How They Work<br />
</a></li>
<li><a href="#Lenses-Progressive-Varilux-4d"><br />
Varilux 4d Progressive Lenses<br />
</a></li>
<li><a href="#Lenses-Varilux-Rivenditori-a-Florence"><br />
Varilux lenses Dealers in Florence<br />
</a></li>
<li><a href="#Lenses-Essilor-Prices"><br />
Essilor Lenses Prices<br />
</a></li>
<li><a href="#Lenses-Progressive-Essilor-o-Zeiss"><br />
Essilor or Zeiss progressive lenses?<br />
</a></li>
<li><a href="#Lenses-Essilor-o-Hoya"><br />
Essilor or Hoya lenses?<br />
</a></li>
<li><a href="#Centro-Optic-Essilor-a-Florence"><br />
Essilor Optical Center in Florence<br />
</a></li>
</ul>
<div class="blog-subtitle">
<h2 id="Essilor-the-Company-Which-Designed-The-First-Progressive-Lenses-In-The-World.">Essilor, the Company that Designed the World&#8217;s First Progressive Lenses.</h2>
</div>
<p>It was in 1959 that <strong>Bernard Maitenaz</strong> designed the world&#8217;s first progressive <strong>Varilux lens</strong>, thus revolutionizing the entire optical industry.</p>
<p>But it was with the second generation of progressive lenses that <strong>Essilor</strong> established itself in the European market as the benchmark for <strong>correcting presbyopia</strong>.</p>
<p>In more than 60 years of research, <em>Varilux has more than 70 patents</em> <em>for progressive lens technology</em>, thanks to the constant research work of a team of more than 500 researchers worldwide.</p>
<div class="blog-subtitle">
<h2 id="Lenses-Ophthalmic-Essilor-All-The-Comfort-of-Seeing-Well-Always.">Essilor Ophthalmic Lenses, All the Comfort of Seeing Well Always</h2>
</div>
<p>&#8220;Every eye is unique and special, and deserves all the attention in the world.&#8221;<br />
As each eye is unique, each lens will need to be equally so, which is why <strong>Essilor offers a wide range of lenses</strong> based on both the need of the individual wearer and his or her visual, postural and lifestyle habits.</p>
<p>The principles that guide Essilor are:</p>
<ul class="blog-list">
<li><strong>Correcting vision</strong> by offering increasingly advanced technologies ready to support<br />
the need of each bearer;</li>
<li><strong>Protect the eyes</strong> so that wearers experience visual well-being in every activity;</li>
<li><strong>Ensure excellent vision transparency</strong> through state-of-the-art treatments designed to protect lenses from scratches, impurities and reflections.</li>
</ul>
<p>Our two <strong>boutiques in Florence</strong> have a <strong>team of experienced opticians and optometrists</strong> ready<br />
to welcome you for a personalized consultation, aimed at offering you the lens best suited to your specific needs.</p>
<div class="blog-subtitle">
<h3 id="Lenses-Essilor-Photochromatic-Transition">Essilor Photochromic Lenses Transition</h3>
</div>
<p><strong> Essilor photochromic Transition lenses</strong> are the ideal solution for all those who lead dynamic lives and like to take care of their eyes while protecting them as best they can.</p>
<p>When we talk about <em>Essilor Transition</em> lenses, we are talking about <strong>intelligent lenses</strong> that manage to offer <strong>both visual comfort and protection</strong> at the same time, as they are able to modulate the amount of light the eyes receive.</p>
<p>Such lenses <strong>dynamically adapt to different lighting situations</strong>, proving to be completely clear indoors and dark outdoors, thus providing constant eye protection.</p>
<p><strong>Essilor Transition Signatur Gen8 lenses</strong> are the next generation of that type of lens, even better performing and more responsive, darkening <strong>up to 30 percent faster</strong> and returning clear up to 3 minutes faster.</p>
<p>This increase in performance is made possible by the billions of <strong>photochromic molecules</strong> that allow <em>the darkening of the lens</em> to be <em>dynamically recalibrated</em> according to light intensity.</p>
<p>It is true that light is essential for the well-being of the visual and organic system more generally, however, there is a part of the visible spectrum that is harmful to our eyes, which, however, is blocked precisely by Essilor photochromic Transition Gen8 lenses, as these <strong>totally block UVA and UVB rays and filter out harmful Blue Light</strong>, both that emitted by the sun and that emitted by electronic devices (just as do the <a title="Blue Control Lenses Florence" href="https://www.bottegadisguardi.com/blue-control-lenses-in-florence-what-they-are-and-where-to-find-them/?lang=en">Blue Control lenses</a>).</p>
<p>At one time these lenses were disliked because of the color residue that remained on the lenses even indoors, today instead they are <strong>completely clear indoors</strong> and beyond, offering in addition to the iconic colors gray, graphite green and brown, <strong>Style Colors</strong> such as <em>sapphire, amethyst,</em> <em>emerald green</em> and <em>amber</em> so that it is really possible to ensure the right protection without necessarily having to give up style.</p>
<div class="blog-subtitle">
<h3 id="Lenses-Essilor-Monofocals">Essilor Monofocal Lenses</h3>
</div>
<p>For anyone suffering from simple ametropias such as <strong>nearsightedness, farsightedness</strong> or <strong>astigmatism,</strong> <strong>Essilor monofocal lenses</strong> are the ideal solution.</p>
<p>Whatever the extent of ametropia may be, we at <strong>Bottega di Sguardi</strong> <strong>in Florence</strong> are able to propose different visual solutions that are the best possible solution for each specific case allowing perfect focus at any distance.</p>
<p>In this regard, it is worth mentioning the new generation of <strong>Eyezen monofocal lenses</strong>, the result of years of studies regarding new visual behaviors and vices due to the use of electronic devices.</p>
<p>For the first time, a new calculation methodology previously used only for <strong>Varlux X Series</strong> lenses is applied in <strong>Essilor single</strong> vision lenses.</p>
<p>It involves optimizing the entire surface area by considering near to far vision zones, so that <strong>maximum visual acuity</strong> can be <strong>maintained over the entire surface area</strong>, i.e., in all directions of gaze, without more visual strain and consequent fatigue.</p>
<div class="blog-subtitle">
<h3 id="Lenses-Essilor-Light-Blue">Essilor Blue Light lenses</h3>
</div>
<p>The <strong>anti-glare technology</strong> aimed at reducing the exposure of our visual apparatus to harmful Blue-Violet light is named <strong>Crizal Prevencia</strong>.</p>
<p>This specific treatment is the result of years of research and collaboration with the<em><br />
Institut De La Vision in Paris<br />
</em> and has resulted in the world&#8217;s first clear lenses capable of <strong>filtering harmful Blue-Violet Light</strong> and reducing its harmful effects.</p>
<p>It is important to know that Blue-Violet Light, which is found in sunlight, indoor lights and electronic devices, is not all harmful, it is in the <strong>wavelength ranging from 380nm</strong> <strong>to 455nm</strong> with peak between 415-455 nm, then there is a part of it that is beneficial instead and is called <strong>Turquoise Light</strong>, which ranges from 465-495 nm and unlike the previous portion of Blue Light this is necessary and beneficial for our<br />
body, for sleep-wake rhythm, for our mood and for our cognitive functions.</p>
<p><strong>Crizal Prevencia treatment</strong> protects our eyes under all circumstances, leaving pass the part of the Blue Turquoise light we need, but <strong>filtering out the Blue Light </strong> <strong>harmful</strong> that recent studies suggest can lead to retinal aging in the long term and to the onset of major eye diseases such as AMD (Macular Degeneration Age-Related).</p>
<div class="blog-subtitle">
<h2 id="Essilor-Varilux-Lenses-Progressive-The-Early-Generation">Essilor Varilux: Progressive Lenses of the Latest Generation</h2>
</div>
<p><strong>Varilux progressive lenses</strong>, created in 1959, were the first progressive lenses in the world.</p>
<p>They arose from the need to be able to <strong>see with one pair of glasses at all distances</strong>, intermediate far and near, overcoming the concept of bifocals that corrected far and near by not considering all intermediate viewing distances.</p>
<p>Since 1959, <em>Varilux progressive lenses</em> have experienced constant and increasing <strong>technological innovation</strong>, thus coming to perform better and better and offer different designs according to the needs of the wearers.</p>
<div class="blog-subtitle">
<h3 id="Lenses-Varilux-how-they-work">Varilux Lenses How They Work</h3>
</div>
<p>Usually, <strong>progressive lens wearers</strong> find themselves having to acquire mechanical postural behaviors in order to find the useful zones of the lens that allow them sharp vision at their currently chosen distance.</p>
<p>With Varilux this no longer exists, as these are <strong>progressive lenses with freeform geometry</strong> with internal progression and an exclusive patent that breaks down the power into percentages and allows progression leading to a spread addition in a wider and more comfortable zone.</p>
<p>Varilux lenses with their state-of-the-art technology are top of the line, and thanks to the <strong>nanoptic geometry made of cells</strong>, you no longer feel that swaying sensation when moving your eyes.</p>
<p>This allows for <strong>short and easy adaptation</strong>, given the ability to maintain one&#8217;s natural posture in focusing at several distances at once, without the need to move the head. Finally, a dynamic view even up close.</p>
<div class="blog-subtitle">
<h3 id="Lenses-Progressive-Varilux-4d">Varilux 4d Progressive Lenses</h3>
</div>
<p><strong>Varilux 4d progressive lenses</strong> achieve the highest level of visual performance because they have the highest level of customization possible, from physiological parameters to behavioral parameters to the chosen frame.<br />
In this type of progressive lens, the <strong>length of progression is custom</strong> izable and the<strong>inset is</strong> also<strong>customized</strong>.</p>
<p>Such features enable <strong>smooth vision</strong> to be maintained <strong>even on the move</strong>, extra-wide visual fields, high image quality in every direction of gaze, comfort posture and immediate adaptability.</p>
<div class="blog-subtitle">
<h3 id="Lenses-Varilux-Rivenditori-a-Florence">Varilux lenses Dealers in Florence</h3>
</div>
<p>Our <strong>Bottega di Sguardi Boutiques</strong> are a <strong>specialized Varilux center in Florence</strong>.</p>
<p>At both locations, which we remind you are located one at Via Marconi 19F and the other at Via del Parione 54R, you will be greeted by our team of <strong>experienced optometrists</strong> who can advise you on the best <strong>Varilux lens</strong> and design for your daily needs.</p>
<p>An initial history and vision check will be necessary, and already in the measuring room we will be able to <strong>recommend the Varilux lens</strong> that is right for you.</p>
<div class="blog-subtitle">
<h2 id="Lenses-Essilor-Prices">Essilor Lenses Prices</h2>
</div>
<p><strong>Essilor lens prices</strong> vary depending on many factors such as the type of lens, i.e., whether <strong>monofocal, dynamic</strong>, or progressive <strong>,</strong> and among progressives there is a difference depending on the lens design chosen.</p>
<p>Also indicative of difference are the treatments chosen, starting from hardener, to anti-reflection, <strong>Blue protect</strong> or <strong>Transition photochromic</strong> technology.</p>
<p>Our team of experienced professionals is waiting for you at Bottega di Sguardi Boutiques in Florence, Via del Parione 54r and Via Marconi 19f, for the best possible advice with the ultimate goal of offering you the best solution at the best price.</p>
<div class="blog-subtitle">
<h2 id="Lenses-Progressive-Essilor-o-Zeiss">Essilor or Zeiss progressive lenses?</h2>
</div>
<p>When we talk about <strong>Essilor</strong> and <strong>Zeiss</strong>, we are talking about two leaders in the ophthalmic world.</p>
<p>In both cases we are therefore in safe hands as far as the latest frontiers of <strong>progressive lens</strong> geometric technology.</p>
<p>Both Essilor and Zeiss offer state-of-the-art progressive lenses with <strong>patented </strong><strong>unique</strong> and technologically advanced, the result of their constant research.</p>
<p>In our stores in Florence we will be able to suggest an <strong>Essilor progressive lens or </strong><strong>Zeiss</strong> according to your daily needs, in each case offering you excellence in both technology and in quality.</p>
<div class="blog-subtitle">
<h2 id="Lenses-Essilor-o-Hoya">Essilor or Hoya lenses?</h2>
</div>
<p>In our Bottega di Sguardi Boutiques in Florence you will always find many proposals so that you can find the best visual comfort in your new lenses.</p>
<p>Our job is to offer different solutions to different problems, which is why we collaborate with the <strong>world&#8217;s best ophthalmic lens manufacturers</strong>.</p>
<p>Among them, in addition to <strong>Essilor</strong> and <strong>Zeiss,</strong> we also offer <strong>Hoya</strong> famous for its <strong>iD Freeform Design</strong> technology and patented <strong>Binocular Eye Model</strong> that allow the wearer tailored vision at all distances.</p>
<div class="blog-subtitle">
<h2 id="Centro-Optic-Essilor-a-Florence">Essilor Optical Center in Florence</h2>
</div>
<p>Bottega di Sguardi is a <strong>specialized Essilor center</strong> in <strong>Florence</strong> where you can find <strong>expert optometrists</strong>, who know Essilor&#8217;s list of products and technologies inside out and will be able to give you the best advice on buying your Essilor lenses.</p>
<p>Come visit us at <strong>Via del Parione 54r</strong> and <strong>Via Marconi 19f</strong>, we are happy to welcome you with our experience and professionalism in order to complete your eyewear in asublime way .</p>
<p><strong>Sophisticated</strong> and entirely handmade <strong>frames</strong>, the result of constant research among the <a title="Niche eyewear brand" href="https://www.bottegadisguardi.com/designers/?lang=en">brands </a>niche eyewear around the world, will be accompanied by the technology, quality and transparency of the <em>best Essilor lenses</em>.</p>
<div class="blog-subtitle">
<h4><a href="https://www.bottegadisguardi.com/category/eyewear/vibes365/">Discover Essilor Florence</a></h4>
</div>
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</div>


Essilor Firenze: le Lenti Progressive Tecnologicamente Advanced

<div class="blog-title-container">
<div><img decoding="async" src="https://www.wp.bottegadisguardi.com/wp-content/uploads/2023/03/ottica-firenze-centro-bottega-di-sguardi-1024x756.jpg" width="100%" alt=""></div>
<div class="blog-title">
<h1>Ottica Firenze Centro: Scopri un Centro Specializzato nell&#8217;Oftalmica</h1>
</div>
</div>
<p>Nel 2019, nel cuore del Centro Fiorentino in Via del Parione 54r, ha aperto al pubblico il Concept Store più esclusivo d&#8217;Italia. <a title="Bottega di Sguardi - Dentro" href="https://www.bottegadisguardi.com/store/">Bottega di Sguardi – Dentro</a> è un <strong>centro ottico specializzato</strong> in grado di farti vivere percorsi emozionanti nel mondo dei design di occhiali più ricercati al mondo, pezzi unici e rarissimi, interamente fatti a mano e numerati.</p>
<p>Il nostro team di <strong>ottici optometristi</strong> sarà lieto di prendersi cura dei tuoi occhi, supportato dai <strong>leader mondiali dell&#8217;oftalmica</strong> <strong><a href="https://global.essilor.com/it/" target="_blank" rel="noopener">Essilor</a> e Zeiss</strong>, la miglior qualità ottica combinata alla tecnologia più avanzata per una visione sempre performante.</p>
<div class="blog-subtitle">
<h3>INDICE ARTICOLO</h3>
</div>
<ul class="blog-list">
<li><a href="#Ottica-Oftalmica-a-Firenze"><br />
Ottica Oftalmica a Firenze<br />
</a></li>
<li><a href="#Chi-puo-vendere-Occhiali-da-Vista"><br />
Chi può vendere Occhiali da Vista<br />
</a></li>
<li><a href="#Dove-acquistare-occhiali-da-vista-a-Firenze"><br />
Dove acquistare occhiali da vista a Firenze<br />
</a></li>
<li><a href="#Dove-acquistare-lenti-a-contatto-a-Firenze"><br />
Dove acquistare lenti a contatto a Firenze<br />
</a></li>
<li><a href="#Chi-effettua-riparazioni-di-occhiali-a-Firenze"><br />
Chi effettua riparazioni di occhiali a Firenze<br />
</a></li>
<li><a href="#Quale-montatura-di-occhiali-mi-sta-bene"><br />
Quale montatura di occhiali mi sta benew<br />
</a></li>
<li><a href="#Ottica-Firenze-Centro"><br />
Ottica Firenze Centro<br />
</a></li>
<li><a href="#Negozio-di-Ottica-aperto-il-Sabato-e-la-Domenica-a-Firenze"><br />
Negozio di Ottica aperto il Sabato e la Domenica a Firenze<br />
</a></li>
<li><a href="#Negozio-di-ottica-nelle-vicinanze-di-Piazza-della-Signoria"><br />
Negozio di ottica nelle vicinanze di Piazza della Signoria<br />
</a></li>
</ul>
<div class="blog-subtitle">
<h2 id="Ottica-Oftalmica-a-Firenze">I vantaggi di affidarsi all&#8217;esperienza di un&#8217;Ottica Oftalmica a Firenze</h2>
</div>
<p>A <strong>Firenze,</strong> nelle <strong>Boutique Bottega di Sguardi</strong> in via del Parione 54r e in via Marconi 19fr, troverete un team di ottici optometristi che si contraddistinguono per la professionalità e competenza, in grado di <strong>guidarvi nella scelta oftalmica</strong> più adeguata alle vostre esigenze e caratterizzata dal meglio dell&#8217;avanguardia tecnologica.</p>
<p>Anche se rimarrete in città per pochi giorni, i <strong>vostri occhiali potranno essere spediti</strong> e raggiungervi in qualsiasi parte del mondo senza alcun tipo di problema nel minor tempo<br />
possibile.</p>
<p>La competenza dei nostri ottici vi permetterà di fare un&#8217;esperienza unica, fatta su misura per ciascuno di voi, poiché siamo tutti unici e diversi ed è giusto che ognuno porti sul naso la sua esclusività dato che l&#8217;occhiale è il più importante e visibile di tutti gli accessori.</p>
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<h2 id="Chi-puo-vendere-Occhiali-da-Vista">Chi può vendere Occhiali da Vista</h2>
</div>
<p>Oggi che viviamo in un mondo fatto di immagini è più che mai importante quanto necessario monitorare, promuovere e sostenere il benessere visivo, va da sé che non è possibile affidarci a chi non espleta l&#8217;<strong>arte sanitaria ausiliaria di ottico</strong>.</p>
<p>Sono molteplici gli aspetti da considerare, dalla centratura delle lenti alla loro qualità, per ignorare il supporto di specialisti ottici, pena anche conseguenti fastidi posturali, cefalee e di comfort.<br />
Pertanto si deve sempre scegliere professionisti del settore, come il team specializzato di <strong>ottici optometristi delle Boutique Bottega di Sguardi a Firenze</strong>, i quali sapranno misurarti la vista e proporti l&#8217;ausilio più indicato per risolvere i tuoi eventuali fastidi visivi, ovviamente caratterizzato dalla più alta qualità oftalmica dei listini Essilor e Zeiss.</p>
<div class="blog-subtitle">
<h3 id="Dove-acquistare-occhiali-da-vista-a-Firenze">Dove acquistare occhiali da vista a Firenze</h3>
</div>
<p>Ci sono due luoghi magici a <strong>Firenze</strong> il cui incantesimo diventa un&#8217;emozionante viaggio nell&#8217;occhialeria più ricercata al mondo. Bottega di Sguardi – Dentro, in via del Parione 54r, e Bottega di Sguardi in via Marconi 19fr, sono <strong>due Boutique di ottica</strong> e non solo, fatte di esperti ottici optometristi e fashion consultant, i quali sapranno consigliarti sia da una prospettiva tecnica, su quali siano le migliori soluzioni ottiche per te, che da una prospettiva stilistica lasciandoti sperimentare un viaggio tra gli <a title="Occhiali da vista iconici" href="https://www.bottegadisguardi.com/occhiali-iconici-il-fashion-eyewear-tra-vip-e-filmfamosi/">occhiali da vista iconici</a> che hanno fatto la storia dell&#8217;occhialeria.</p>
<p>Ciascun cliente per noi è unico e lo celebriamo conducendolo per mano nella <strong>scelta di montatura e lenti</strong> più adatte a lui, lasciandogli sentire il suo personale desiderio nella scelta.</p>
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<h3 id="Dove-acquistare-lenti-a-contatto-a-Firenze">Dove acquistare lenti a contatto a Firenze</h3>
</div>
<p>L&#8217;approccio all&#8217;utilizzo delle <strong>lenti a contatto</strong> è assai personale e delicato, perciò noi di <strong>Bottega di Sguardi</strong> siamo pronti ad accoglierti, guidarti nell&#8217;acquisizione delle competenze utili alla prima applicazione di lenti a contatto e, valutare la tipologia di lenti a contatto più idonea al fine del raggiungimento di un&#8217;ottima acuità visiva e, contemporaneamente, di un ottimo comfort nel porto prolungato.</p>
<p>Dalle semplici lenti a contatto giornaliere alle lenti a contatto su misura di ultima generazione, siamo a disposizione per soddisfare le tue esigenze nelle <strong>Boutique fiorentine</strong> <strong>Bottega di Sguardi</strong>, in via del Parione 54r ed in via Marconi 19fr.</p>
<div class="blog-subtitle">
<h3 id="Chi-effettua-riparazioni-di-occhiali-a-Firenze">Chi effettua riparazioni di occhiali a Firenze</h3>
</div>
<p>A <strong>Firenze</strong> presso i negozi <strong>Bottega di Sguardi</strong>, troverai sostegno e competenza qualora tu dovessi avere necessità di <strong>effettuare riparazioni</strong> di qualsiasi sorta.</p>
<p>Le tempistiche vanno dall&#8217;istantaneità ad un massimo di due giorni lavorativi a seconda dell&#8217;importanza degli interventi da effettuare, con la sicurezza di aver affidato il tuo<br />
prodotto in mani sicure e competenti.</p>
<div class="blog-subtitle">
<h2 id="Quale-montatura-di-occhiali-mi-sta-bene">Come capire quale montatura di occhiali mi sta bene?</h2>
</div>
<p>Innanzitutto, ogni viso è diverso dall&#8217;altro, si può fare una macro distinzione tra <strong>visi lunghi</strong>, <strong>ovali</strong> o <strong>squadrati,</strong> tuttavia anche in una stessa categoria i visi non sono per niente uguali e ciò che andrebbe bene su tale forma di viso va bene per uno e magari non per un altro.</p>
<p>Perciò nostro team di esperti di Bottega di Sguardi è stato formato anche in una direzione più estetica oltre che tecnica, in tal modo saprà senza dubbio <strong>consigliarti l&#8217;occhiale </strong><strong>perfetto per il tuo viso</strong>.</p>
<p>Le nostre Boutique si trovano a Firenze, una nel cuore del centro fiorentino ovvero in via del Parione 54r, e l&#8217;altra verso le colline fiorentine in via Marconi 19fr.</p>
<div class="blog-subtitle">
<h2 id="Ottica-Firenze-Centro">Ottica Firenze Centro: scopri il Mondo di “Bottega di Sguardi – Dentro”</h2>
</div>
<p>Stile, lusso, innovazione tecnologica, qualità artigianale, passione ed amore sono solo alcuni dei nostri “Sine Qua Non”.</p>
<p>Perché il mondo di Bottega di Sguardi – Dentro è molto di più di un semplice di <strong>negozio di ottica a Firenze Centro</strong>, è un mondo eclettico e poliedrico in cui tecnica e stile sono<br />
necessariamente vincolati l&#8217;uno all&#8217;altra con un comune denominatore che è la Ricerca, poiché per ogni prodotto presente all&#8217;interno delle nostre Boutique c&#8217;è dietro tanto lavoro fatto da una grande ricerca e passione, due attitudini che dovrebbero muovere il mondo intero.</p>
<p>Saremo lieti di mostrarti questo mood Bottega di Sguardi nelle sedi fiorentine della Boutique.</p>
<div class="blog-subtitle">
<h2 id="Negozio-di-Ottica-aperto-il-Sabato-e-la-Domenica-a-Firenze">Il Vantaggio di un Negozio di Ottica aperto il Sabato e la Domenica a Firenze</h2>
</div>
<p>La sensazione è come se il tempo a nostra disposizione fosse sempre meno, tutti i giorni della settimana siamo impegnati per l&#8217;intera giornata, come fare per trovare il tempo di <strong>scegliere una montatura da vista o da sole</strong> e magari farsi fare anche una misurazione della vista?</p>
<p>In <strong>Centro a Firenze</strong>, la Boutique Bottega di Sguardi in via del Parione 54r, è <strong>aperta tutti i giorni</strong> <strong>compresa il Sabato e la Domenica</strong> proprio per dare la possibilità a chi non trova il<br />
tempo durante la settimana.</p>
<p>Tutti i giorni il nostro <em>team di esperti ottici optometristi</em> è a vostra disposizione per prendersi cura dei vostri occhi.</p>
<div class="blog-subtitle">
<h2 id="Negozio-di-ottica-nelle-vicinanze-di-Piazza-della-Signoria">“Bottega di Sguardi – Dentro”, il negozio di ottica nelle vicinanze di Piazza della Signoria e delle più belle attrazioni di Firenze (centro storico)</h2>
</div>
<p>Bottega di Sguardi – Dentro, <strong>Boutique di Ottica</strong> <strong>nel centro fiorentino</strong>, è diventata un punto di riferimento a Firenze per l&#8217;altissima ricerca e qualità dei prodotti.</p>
<p>All&#8217;interno vi sono <strong>ottici optometristi</strong> altamente qualificati, tramite le cui competenze si riesce ad offrire il più alto grado di soddisfazione e la miglior esperienza nel mondo dell&#8217;ottica e non solo.</p>
<p>Il <strong>negozio di ottica nelle vicinanze di Piazza della Signoria</strong> e a solo <strong>un passo da via Tornabuoni</strong> ti offre qualcosa di davvero prezioso: un Concept Store unico e raro, dal<br />
quale se ne esce con la soddisfazione tipica di chi ha goduto di un&#8217;esperienza unica.</p>
<div class="blog-subtitle">
<h4><a href="https://www.bottegadisguardi.com/category/eyewear/vibes365/">Scopri Ottica Firenze Centro</a></h4>
</div>
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